http://www.thealexcenter.com alexcenter Tue, 22 May 2012 01:17:53 +0000 http://www.thealexcenter.com en http://thealexcenter.com/vitaminwater-Situational-Training http://thealexcenter.com/following/thealexcenter.com/vitaminwater-Situational-Training Tue, 22 May 2012 01:17:53 +0000 alexcenter 375552 Creative Direction: Alex Center, Chad Hogan and Conor Hagan Copywriter: Matt Mccarron Director: Noah Posnick Director of Photography: Matt Workman vitaminwater is an incubator of pop culture. when we set out to engage vitaminwater’s target demo, we strive to bring breakthough content. by creating this spot, we aligned a breaking story (how david wright put on so much muscles in the off-season), a seasonally relevant partner (david wright), and a current pop culture phenomenon (“the situation”). and of course we delivered the story in our irreverent, witty, youthful brand voice. The video was featured on ESPN, E! and on various sports/entertainment blogs. Total views are currently over 1.2 million. Featured on mtv.com - click to read article <img src="http://payload.cargocollective.com/1/0/6842/375552/MTV02.jpg" width="670" height="151" width_o="934" height_o="211" src_o="http://payload.cargocollective.com/1/0/6842/375552/MTV02_o.jpg" data-mid="1946644" border="0" align="left"/> huffingtonpost.com - click to read article <img src="http://payload.cargocollective.com/1/0/6842/375552/huffington.jpg" width="670" height="151" width_o="934" height_o="211" src_o="http://payload.cargocollective.com/1/0/6842/375552/huffington_o.jpg" data-mid="2010699" border="0" align="left"/> perezhilton.com - click to read article<img src="http://payload.cargocollective.com/1/0/6842/375552/perez_3.jpg" width="670" height="151" width_o="934" height_o="211" src_o="http://payload.cargocollective.com/1/0/6842/375552/perez_3_o.jpg" data-mid="2010728" border="0" align="left"/> http://thealexcenter.com/vitaminwater-coco-refresh http://thealexcenter.com/following/thealexcenter.com/vitaminwater-coco-refresh Sat, 12 May 2012 19:40:31 +0000 alexcenter 3392046 <img src="http://payload54.cargocollective.com/1/0/6842/3392046/7176143532_4f471a3151_b_905.jpg" width="905" height="603" width_o="1000" height_o="667" src_o="http://payload54.cargocollective.com/1/0/6842/3392046/7176143532_4f471a3151_b_o.jpg" data-mid="17438608" border="0" align="left"/> http://thealexcenter.com/You-re-Up-Campaign http://thealexcenter.com/following/thealexcenter.com/You-re-Up-Campaign Sat, 12 May 2012 18:59:42 +0000 alexcenter 3391897 <img src="http://payload54.cargocollective.com/1/0/6842/3391897/vitaminwater_OOH_905.jpg" width="905" height="573" width_o="1700" height_o="1078" src_o="http://payload54.cargocollective.com/1/0/6842/3391897/vitaminwater_OOH_o.jpg" data-mid="17437767" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/0/6842/3391897/VitaminWater_subwayad_905.jpg" width="905" height="522" width_o="1094" height_o="632" src_o="http://payload54.cargocollective.com/1/0/6842/3391897/VitaminWater_subwayad_o.jpg" data-mid="17438403" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/0/6842/3391897/vw_ooh2_905.jpg" width="905" height="565" width_o="1729" height_o="1080" src_o="http://payload54.cargocollective.com/1/0/6842/3391897/vw_ooh2_o.jpg" data-mid="17438355" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/0/6842/3391897/02_905.jpg" width="905" height="488" width_o="1744" height_o="941" src_o="http://payload54.cargocollective.com/1/0/6842/3391897/02_o.jpg" data-mid="17438473" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/0/6842/3391897/ooh03_905.jpg" width="905" height="421" width_o="1730" height_o="806" src_o="http://payload54.cargocollective.com/1/0/6842/3391897/ooh03_o.jpg" data-mid="17438365" border="0" align="left"/> http://thealexcenter.com/Budweiser-Honour-The-Ice http://thealexcenter.com/following/thealexcenter.com/Budweiser-Honour-The-Ice Mon, 06 Feb 2012 19:07:56 +0000 alexcenter 2740787 <img src="http://payload22.cargocollective.com/1/0/6842/2740787/budweiser.jpg" width="670" height="457" width_o="2048" height_o="1399" src_o="http://payload22.cargocollective.com/1/0/6842/2740787/budweiser_o.jpg" data-mid="13899707" border="0" align="left"/> http://thealexcenter.com/50-Cent-Liquid-Assets http://thealexcenter.com/following/thealexcenter.com/50-Cent-Liquid-Assets Sun, 05 Feb 2012 18:10:26 +0000 alexcenter 63267 <img src="http://payload.cargocollective.com/1/0/6842/63267/50lab.jpg" width="670" height="773" width_o="924" height_o="1067" src_o="http://payload.cargocollective.com/1/0/6842/63267/50lab_o.jpg" data-mid="2223823" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6842/63267/50_pos.jpg" width="670" height="414" width_o="924" height_o="572" src_o="http://payload.cargocollective.com/1/0/6842/63267/50_pos_o.jpg" data-mid="2223964" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6842/63267/50_gtv.jpg" width="670" height="502" width_o="924" height_o="693" src_o="http://payload.cargocollective.com/1/0/6842/63267/50_gtv_o.jpg" data-mid="2223938" border="0" align="left"/> Creative Direction: Alex Center and Chad Hogan Photography: Alexei Hay 50 Cent and vitaminwater have an incredible partnership. Everyone knows his relationship with the brand and his very own flavor, forumula 50. The concept for the Liquid Assets campaign was to show that 50 cent was not just an investor in vitaminwater, but that he actually created and formulated his flavor himself. Showing 50 Cent in a humorous lifestyle campaign, we showed his involvement with the brand starts in the lab. http://thealexcenter.com/Pretzel-Crisps http://thealexcenter.com/following/thealexcenter.com/Pretzel-Crisps Sun, 13 Nov 2011 16:51:31 +0000 alexcenter 1244416 Art Direction & Design: Alex Center Copywriter: Alex Center <img src="http://payload.cargocollective.com/1/0/6842/1244416/PC_stretboard.jpg" width="670" height="484" width_o="1398" height_o="1011" src_o="http://payload.cargocollective.com/1/0/6842/1244416/PC_stretboard_o.jpg" data-mid="11535806" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6842/1244416/PC_WINGMAN_shirts_2.jpg" width="670" height="260" width_o="1182" height_o="460" src_o="http://payload.cargocollective.com/1/0/6842/1244416/PC_WINGMAN_shirts_2_o.jpg" data-mid="11536166" border="0" align="left"/> http://thealexcenter.com/Champs-Rebranding http://thealexcenter.com/following/thealexcenter.com/Champs-Rebranding Thu, 28 Apr 2011 04:07:17 +0000 alexcenter 1367001 <img src="http://payload.cargocollective.com/1/0/6842/1367001/CHAMPS_REDESIGN.jpg" width="670" height="442" width_o="1012" height_o="668" src_o="http://payload.cargocollective.com/1/0/6842/1367001/CHAMPS_REDESIGN_o.jpg" data-mid="6644896" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6842/1367001/CHAMPSStoreFront.jpg" width="670" height="460" width_o="2048" height_o="1408" src_o="http://payload.cargocollective.com/1/0/6842/1367001/CHAMPSStoreFront_o.jpg" data-mid="11107028" border="0" align="left"/> The objective of the champs rebranding project was to enhance or redesign the logo identity for mega sports retailer Champs Sports. This new mark scored well in testing and was intended to be extended across multiple categories (store signage, online, mobile, apparel, etc). The goal of the branding was to be modern and progressive, as well as reflect the brand characteristics of Champs Sports. My goal was to create a new branding that targeted the high school male athlete who’s style is defined by the sports he loves. http://thealexcenter.com/Mission-Skincare http://thealexcenter.com/following/thealexcenter.com/Mission-Skincare Thu, 28 Apr 2011 03:56:50 +0000 alexcenter 1366966 <img src="http://payload.cargocollective.com/1/0/6842/1366966/Mission_tube_freelance_19.jpg" width="670" height="416" width_o="2048" height_o="1273" src_o="http://payload.cargocollective.com/1/0/6842/1366966/Mission_tube_freelance_19_o.jpg" data-mid="6644719" border="0" align="left"/> http://thealexcenter.com/50-Cent-Sound-Lab-iPhone-App http://thealexcenter.com/following/thealexcenter.com/50-Cent-Sound-Lab-iPhone-App Wed, 26 Jan 2011 17:32:15 +0000 alexcenter 223166 <img src="http://payload.cargocollective.com/1/0/6842/223166/50_ROMPLR_APP.jpg" width="670" height="489" width_o="934" height_o="682" src_o="http://payload.cargocollective.com/1/0/6842/223166/50_ROMPLR_APP_o.jpg" data-mid="953533" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6842/223166/50_ROMPLR_APP_934_v2.jpg" width="670" height="489" width_o="934" height_o="682" src_o="http://payload.cargocollective.com/1/0/6842/223166/50_ROMPLR_APP_934_v2_o.jpg" data-mid="2207543" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6842/223166/50_web.jpg" width="670" height="469" width_o="924" height_o="647" src_o="http://payload.cargocollective.com/1/0/6842/223166/50_web_o.jpg" data-mid="2224007" border="0" align="left"/> Art Direction: Alex Center Application Development: Skyrockit Using the Romplr platform, skyrockit and vitaminwater created “50 Sound Lab,” an iPhone application and complementary website, to engage consumers and create vitaminwater brand ambassadors by activating and connecting with music fans around the brand. Within the first week of launch, the 50 Sound Lab was ranked #1 ‘Top Free iPhone Music Apps’ and #9 ‘Top Free iPhone Apps’. The app was recognized by Apple as a ‘New & Noteworthy’ iPhone App and has had over 250K downloads to date. Featured on fastcompany.com<img src="http://payload.cargocollective.com/1/0/6842/223166/fastcompany02.jpg" width="670" height="196" width_o="934" height_o="274" src_o="http://payload.cargocollective.com/1/0/6842/223166/fastcompany02_o.jpg" data-mid="1946441" border="0" align="left"/> http://thealexcenter.com/Aquarius-Spring-Water http://thealexcenter.com/following/thealexcenter.com/Aquarius-Spring-Water Wed, 26 Jan 2011 17:32:13 +0000 alexcenter 223079 <img src="http://payload.cargocollective.com/1/0/6842/223079/24pk_shrink_FINAL2_01_1.jpg" width="670" height="404" width_o="934" height_o="564" src_o="http://payload.cargocollective.com/1/0/6842/223079/24pk_shrink_FINAL2_01_1_o.jpg" data-mid="953044" border="0" align="left"/>