Creative Direction: Alex Center and Chad Hogan
Photography: Andrew Eccles

Shot in Las Vegas, NV in a studio with NBA stars and vitaminwater partners Chris Paul, Dwight Howard, Lebron James, Kobe Bryant, and Deron Williams before their trip to the Olympic games in Shanghai. The concept for the shoot was to show how our all star lineup of basketball players would prepare themselves and bond together before they left on the road to redemption at the 2008 Summer Olympics. Our answer: good old fashioned team building. Media placements included ESPN the Magazine, Sports Illustrated and billboards in Times Square.