Creative Direction: Chad Hogan and Sue Kim
Design: Alex Center

The Powerade brand came to our creative team to give Powerade Option a new look, a new attitude and a new name. Riding the success of Coke Zero and Coke's Zero product line we decided to rename the product Powerade Zero, remove all the clutter from the previous packaging and give the brand a sleek, moden and clean identity. The redesign resulted in over 50% sales increase.

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