Creative Direction: Alex Center, Chad Hogan and Conor Hagan
Copywriter: Matt Mccarron
Director: Noah Posnick
Director of Photography: Matt Workman

vitaminwater is an incubator of pop culture. when we set out to engage vitaminwater’s target demo, we strive to bring breakthough content. by creating this spot, we aligned a breaking story (how david wright put on so much muscles in the off-season), a seasonally relevant partner (david wright), and a current pop culture phenomenon (“the situation”). and of course we delivered the story in our irreverent, witty, youthful brand voice. The video was featured on ESPN, E! and on various sports/entertainment blogs. Total views are currently over 1.2 million.

Featured on mtv.com - click to read article

huffingtonpost.com - click to read article
perezhilton.com - click to read article